Potential & Size In Ghana
Our Growing Footprint & Market Position
Current Scale of Operations
- Membership Base: 85,000+ active members nationwide
- Branch Network: 22 physical locations across 8 regions
- Digital Reach: 45,000+ mobile banking users
- Asset Size: ¢750 million in total assets (2023)
- Loan Portfolio: ¢520 million disbursed annually
“From humble beginnings, we’ve grown to become Ghana’s 3rd largest credit union by membership.”
Untapped Growth Potential
1. Market Opportunity
✔ Addressable Market: 6 million Ghanaians still unbanked (World Bank 2023)
✔ Service Gap: Only 12% credit union penetration in our operational regions
✔ Digital Potential: 65% mobile money users who could benefit from our hybrid services
2. Expansion Roadmap (2024-2027)
| Year | Target | Key Initiative |
|---|---|---|
| 2024 | 100K members | Launch 4 new branches in Northern Region |
| 2025 | ¢1B assets | Digital lending platform rollout |
| 2026 | 200K members | Partnership with national SSNIT contributors |
| 2027 | 3% market share | Become Ghana’s #2 credit union |
Comparative Advantage
Why WDPCU Outperforms Peers:
- Faster Growth Rate: 18% annual member increase (vs industry avg. 12%)
- Better Portfolio Health: NPL ratio of 4.3% (vs 7.1% sector average)
- Higher Member Loyalty: 78% retention rate (5-year average)
(Infographic: “WDPCCU vs Ghana’s Credit Union Sector”)
Strategic Partnerships Enhancing Scale
🤝 Mobile Money: MTN & Vodafone cash-in/cash-out integration
🤝 Agriculture: Outgrower schemes with 15 farmer cooperatives
🤝 Government: Approved provider for District Assembly staff loans
Future-Focused Investments
🔹 Technology: ¢5M allocated for core banking system upgrade
🔹 Human Capital: Training 150 new loan officers in 2024
🔹 Product Innovation: Testing blockchain-based Susu circles
“Our size allows stability, while our potential demands innovation.”
Vision for Sector Leadership
“Within 5 years, we aim to:
- Serve 5% of Ghana’s bankable population
- Process 60% of transactions digitally
- Become the reference credit union in West Africa”